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Background. As AI becomes embedded in children’s lives, from entertainment to learning, the role of content is transforming—from passive consumption to active, system-embedded dialogue.

Methods. This article draws from content development experience at Mako Kids and research-led design at KidsAI. It integrates global studies, co-design fieldwork, and expert interviews to analyze how children interpret AI tools and how design influences developmental outcomes.

Results. Findings show that children anthropomorphize AI agents and that system behavior often teaches unintended lessons. Core principles of quality content—including age-appropriateness, holistic thinking, inclusion, safety, play-based learning, and cultural relevance—remain essential in AI-driven environments. Structured prompts, ethical voice design, and scaffolded interactions are key design features in KidsAI’s work, including the development of Olly, KidsAI’s assistant for kids.

Conclusions. Content must now function as ethical infrastructure in sociotechnical systems. Designers must avoid emotional simulation and focus on supporting autonomy, reflection, and cognitive safety. AI should guide—not mimic—human relationships, with clarity and respect.

Background. Modern developmental psychology increasingly faces the need to integrate psychological techniques and socio-cultural analysis, especially in the context of the transformation of family structures and educational practices. In this context, rethinking classical diagnostic techniques, such as L.A. Venger’s “Polyanka” method, in new social conditions is of particular importance.

Objective. To show the continuity of scientific ideas of L.S. Vygotsky and his school (A.V. Zaporozhets, D.B. Elkonin, L.A. Venger) in modern interdisciplinary research. To rethink L.A. Venger’s “Polyanka” method not only as a diagnostic tool for visual-imaginative thinking, but also as a means of analyzing the “social situation of development” of a preschooler. To identify the influence of family structure (complete/incomplete) and parental educational strategies on the cognitive development of children, in particular, on the success of completing tasks using the “Polyanka” method.

Sample. 623 older preschool children. Additionally, 941 respondents (fathers and mothers) of these children were interviewed using a special parental questionnaire.

Methods. The following research approaches were used to achieve the objective: analysis of the results of diagnostics of children’s visual-imaginative thinking using Venger’s “Polyanka” method; sociological survey of parents using a specially designed questionnaire; qualitative analysis of the obtained data with the identification of significant correlations.

Results. The study found that boys from single-parent families have significantly lower rates of visual-imaginative thinking (21.9 points) according to Venger’s “Polyanka” method compared to boys from complete families (31.4 points), while such a dependence was not found in girls. Divorced mothers are more likely to use strategies that require their sons to follow strict rules in normatively defined situations, in contrast to fathers in complete families who orient their children towards behavior in uncertain conditions. It was also found that the father’s higher education has a positive effect on the results of girls (32.2 points), and for boys, the best results are associated with the mother’s secondary education (27.8 points). The lowest results are in children whose parents do not use encouragement (25.1 points), and the highest are in those who are not punished (31.7 points).

Conclusions. The study confirmed the importance of the scientific legacy of L.A. Venger for modern developmental psychology. A significant influence of family factors on the development of visual-imaginative thinking of preschoolers has been revealed. Differences in the educational strategies of parents in complete and incomplete families were determined. The “Polyanka” method has proven its effectiveness and social validity in modern conditions, and can be effectively used not only for diagnosing cognitive processes, but also as a tool for analyzing the social situation of development, especially in the context of the dynamics of family development.

Background. Currently, key aspects of children’s mental development remain insufficiently studied in psychological science and educational practice, among which the problem of the relationship between speech and thinking stands out. Despite considerable attention to this area, an in-depth study of a number of classical works makes it possible to identify works that were previously underestimated and are now gaining special importance due to their important conclusions and prospects for further research. Such works include a monograph that presents a study of the relationship between words and images in solving various tasks for preschoolers, carried out by psychologists under the guidance of L.A. Venger.

Objective. Analysis of the results of an experimental study conducted by a research team led by L.A. Venger in the late 1990s and devoted to the study of the genesis and mechanisms of interaction between verbal and figurative components of thinking in preschool age.

Methods. Analysis of scientific literature, review and presentation of the initial data and results of the study of the relationship between words and images in the process of solving mental tasks by preschool children.

Results. The study showed that in preschool age, thinking is mediated primarily by images and visual models, and speech performs auxiliary, guiding and expressive functions, but is not the main means of solving cognitive problems. It was established that the word can become a mediating means only when solving logical problems that require conceptual analysis and planning, which is typical for senior preschool age. Figurative and verbal thinking develop in parallel and independently of each other, but with specially organized training, close relationships are formed between them.

Conclusions. The data of the presented study strongly suggests that speech performs mainly an auxiliary role when using visual models in solving mental tasks (generating an image, drawing on past experience, designating visual means of solving problems, etc.). The word can perform a mediating function by the older preschool age when solving tasks by children where it is necessary to establish hierarchical relationships between generalizations and generalized speech planning. The study of the problem of the relationship between image and word in solving cognitive tasks by preschool children not only provided answers to some important psychological questions on the complex topic of the relationship between speech and thinking, but also outlined further lines of study of this problem.

Background. Preserving the self-worth of preschool childhood, maximizing the use of age characteristics for the cognitive and personal development of a child is an extremely important task of modern psychology and pedagogy. Right now, when many parents are trying to teach their kids to read and count, starting at the age of three, or even earlier, when gadgets, the Internet and Artificial Intelligence become part of our lives, the task of finding methods and educational work that would ensure the cognitive development of preschoolers while maintaining forms specific to this age is becoming urgent.

Objective. Scientific understanding of the works of L.A. Venger, the study of the relationship of biographical events with research ideas, the identification of areas of creative potential in the current situation of the development of psychology and pedagogy.

Methods. A retrospective analysis of L.A. Venger’s biography and work in the aspects of his contribution to the development of theory and practice of preschool education.

Results. The study of L.A. Venger’s scientific heritage revealed the specifics of his understanding of the development of abilities in preschool childhood. Being a consistent advocate of cultural and historical theory and working within its framework, the scientist considered the cognitive development of preschoolers through the prism of the development of various types of general abilities. Thus, following his teacher A.V. Zaporozhets, Leonid Abramovich considered sensory abilities as perceptual actions that are acquired by a child in the process of mastering sensory standards. The development of cognitive abilities occurs through the mastery and use of visual-figurative models (diagrams, drawings, plans, etc.). The development of creative abilities occurs on the basis of mastering actions with images, while speech means are added at the older preschool age. The undoubted merit of L.A. Venger is that the mechanisms for the development of each type of ability were described in detail, not only the means were described, but the ontogenesis of the corresponding actions was revealed. Educational systems based on these mechanisms have gained recognition in the pedagogical community, and diagnostic systems in the psychological community. At the same time, the issue of developing preschoolers’ abilities at the present stage is important for further study, in the context of childhood, which often takes place with an excessive presence of gadgets, but is not saturated with games and specific productive activities of children.

Conclusions. The concept of developing abilities presented in L.A. Venger’s research contributes to solving such fundamental problems of psychology as the relationship between learning and development; preserving the self-worth of preschool childhood in conditions of adequate educational work; developing the child’s imagination and creativity. L.A. Venger’s ideas undoubtedly remain relevant, and his work is continued by his followers and students.

Background. The article presented as a discussion brings up the variety of relevant topics on the dialectical thinking formation: “Why is the modern education not interested in developing the dialectical thinking?”; “If based on the dialectical and formal logic, will educ programs be marked with internal inconsistencies?”; “Can psychology define the operational structure of dialectical thinking as well as in the theory of formal-logical thinking?” The discussion emphasises that digitization calls for new didactic methods to build a mind able to find flexible solutions in contradictory situations. 

Objective. The discussion advocate for using both the dialectical and formal logic in the modern education. 

Results. The discussion explores the highlights of N. E. Veraksa dialectical thinking concept. The discussion also demonstrates the operational structure presented by the dialectical mental actions of unification, transformation, reversal or change of alternative. The article considers the preferable age to start training dialectical thinking in a child: despite Jean Piaget’s thesis that a preschool child’s mind is insensitive to contradictions, the study recommends to start teaching children to solve contradictory situations at an early age. The article analyses the opportunities and prospects of implementing dialectical thinking concepts in the modern education.

Conclusions. The main conclusion of the article is that digitization of childhood featuring information-dense social situations of development encourages the psychological science to come up with methods of developing thinking in new cultural environment. One of such children’s cognitive deve­lopment methods is dialectical thinking in solving contradictory problems.

Background. The relevance of the article is related to the increase in the number of violations of the logic of Russian speech of senior preschool children in a multilingual environment, with the lack of development of methodological techniques for identifying these violations and correcting them in the process of familiarization with works of children’s literature in different languages.

Objectives. To demonstrate linguo-methodological techniques for analyzing presuppositions that determine the logic of speech (correctness of word order, their compatibility, sequence in a sentence), as well as techniques for determining the degree of logical connection of words in Russian texts obtained as a result of their translation by older preschool children from Tatar, English and Chinese; to develop methodological recommendations for working on the logic of children’s Russian speech in a multilingual environment.

Sample. The study (2020-2024) analyzed 333 children’s texts: in Russian — 84, in English — 82, in Tatar — 84, in Chinese — 83.

Methods. The following methods were used: linguistic and psycholinguistic methods of text analysis, identification of presupposition, determination of the degree of logical connection of words in a sentence, mathematical processing of the research results; pedagogical experiments, translation and comparative analysis of texts.

Results. The results of the study were: methodological interpretation of the features of presupposition in Russian, Tatar, English, Chinese; methodological procedures for analyzing the logic of children’s Russian speech in a multilingual environment (analysis of presupposition, degree of logical connection) in children’s Russian speech adapted to the tasks of preschool education; linguodidactic interpretation of the obtained data; methodological recommendations for working on the logic of Russian speech in a multilingual environment.

Conclusions. The study concludes that in order to form the logic of children’s Russian speech, overcome logical anomalies in it, and increase the degree of logical connection, various linguo-methodological techniques are needed to overcome the interfering (negative) influence of a second or third language on Russian speech; promising areas of pedagogical research in the context of developing multilingualism may be technologies for developing children’s speech by means of digital content.

Background. Today’s common typologies and categories of children’s toys are mainly decided by the manufacturers and retailers of children’s products. Such categorizations are not based on a theoretical understanding of child development and therefore cannot provide information about the opportunities that toys provide for the young.

Objective. This study proposed three criteria for categorizing toys based on the cultural-historical approach: their degree of realism; their degree of anthropomorphism; and their degree of detail. These criteria were chosen as a result of an analysis of theoretical works carried out in the framework of cultural-historical approach.

Design. The proposed criteria were tested through an experiment measuring children’s toy preferences. The participants were 129 children of ages 3-4 years. Experimental data confirmed that most children do prefer realistic and detailed toys rather than those with fewer of these properties. The contribution of socio-demographic factors and the children’s individual developmental indicators to their toy preference was also analyzed.

Results. The study revealed that among various socio-demographic factors, only the child’s gender and the number of siblings in the family acted as significant predictors for the toy preferences. None of child’s developmental characteristics (non-verbal intelligence, executive functions, and emotional understanding) were found to be significant predictors of preference for particular toys.

Conclusions. The assumption that toys can be assessed in terms of their realism and degree of detail found empirical support. The results of this study may be useful in designing further research and in the practical issue of toy selection for children age 3-4 years.

Background. Monitoring the labor market in the field of education makes it possible to timely identify the needs of employers in teaching and management personnel, analyze the demand for professions, the functional workload of employees, identify areas of shortage and inefficient use of personnel, and investigate the impact of various economic and social factors on changes in the content of labor. Analysis of the monitoring results contributes to the preparation of conceptual solutions in the framework of the implementation of strategic objectives for the development of preschool education.

Objective. To analyze the results of monitoring the labor market in preschool education and offer recommendations for optimizing professional activities and improving the mechanisms for the professional development of preschool education workers.

Sample. The study involved 46.766 employees of the preschool education system from 81 subjects of the Russian Federation.

Methods. The following methods were used in the study: online survey, calculation of descriptive statistics, factorial (exploratory) analysis, correlation analysis according to Charles Spearman, Mann-Whitney U-test.

Results. The degree of satisfaction of preschool education workers with working conditions was determined, as a result of the analysis of the functional load of educators, the frequency of their performance of certain labor functions was established, additional, redundant and duplicating labor functions of educators were identified, the need of the preschool education system for new qualifications was clarified, factors influencing the passage of advanced training by educators were highlighted.

Conclusions. The results of the analysis are of key importance for predicting the labor market needs in the field of preschool education for new qualifications and timely solving the identified systemic problems in this area — eliminating excessive functional load of specialists and duplication of labor functions.

Background. This problem is caused by two factors. On the one hand, there is a need to develop educational programs for various types of preschool educational organizations operating in the conditions of standardization of preschool education content. On the other hand, there is a lack of an approach that allows designing and implementing educational programs in accordance with the current norm.

Objective. Testing a regional approach to the design of basic educational programs of preschool education in preschool educational organizations with various key characteristics and scales.

Sample. The study involved 6 preschool educational organizations of the regional network of various scales and with different initial characteristics and amounts of resources.

Methods. The study used: training of management teams, individual consultations on the application of the approach, expert support for the process of designing educational programs for preschool education and their experimental implementation in kindergartens.

Results. Each preschool educational organization participating in the study developed an educational program for preschool education. All programs were designed in accordance with the content of the Federal Educational Program for preschool education based on the proposed regional approach. The presentation of the software products obtained during the study was carried out in five regions of the Russian Federation as part of the implementation of a federal grant from the Ministry of Education of the Russian Federation.

Conclusions. The results of the study allow us to rethink approaches to the design of educational programs of preschool education, minimize the risks of full-fledged implementation of Federal Educational Program for preschool education and a formal approach to designing educational programs of preschool education. The obtained software products can be used in developing recommendations for educational organizations experiencing difficulties in designing educational programs and as model software solutions for the implementation of the practical part of professional development programs that take this issue into account.

Background. In modern conditions, attention to the quality of education at all levels, especially in preschool institutions, is becoming increasingly important. The quality of preschool education directly affects the development of children, their social and emotional skills and readiness for learning. The assessment of the quality of educational services in kindergartens not only helps to identify weak areas and improve processes, but also provides transparency for parents and managers.

Objective. To collect and analyze information on the quality of preschool education, followed by substantiation of recommendations for making management decisions to improve the quality of preschool education.

Sample. The study was carried out on the basis of preschool educational organizations of the Khabarovsk Territory: 87 municipal kindergartens implementing preschool education programs attended by more than 31 thousand children. The study involved 2.284 teachers of preschool educational organizations and 36.908 parents (legal representatives) of pupils.

Methods. During the experimental work, the following methods were used: analysis of the Concept of Monitoring the Quality of Preschool Education in the Russian Federation; personnel questionnaires; parent survey; survey based on questionnaires created by N.L. Karabanova; diagnosing children using the tasks of the program “OT ROZHDENIYA DO SHKOLY” (“FROM BIRTH TO SCHOOL”) edited by N.E. Veraksa, T.S. Komarova, M.A. Vasilyeva for diagnosing educational areas for children aged 6-7; observation; a methodology for examining children compiled using child development charts for the program “OT ROZHDENIYA DO SHKOLY”, preparatory for school group (6-7 years) by N.E. Veraksa, A.N. Veraksa.

Results. Diagnosis of children in preschool educational institutions by educational areas allowed us to rank the results as follows: more than 60% of children have above-average social and communicative development, more than half of the children have above-average cognitive, physical and speech development, artistic and aesthetic development of the majority is at an average level. According to the survey results, 90.8% of parents believe that preschool education is available. 81.1% of parents are completely satisfied with them of the child (children) staying in kindergarten, 16.8% are rather satisfied than not. 78.2% believe that children in kindergarten can receive the necessary development and preparation for school (15.1% believe that they will receive it rather than not).

Conclusions. The results of the monitoring should serve as a basis for the development and implementation of management decisions aimed at optimizing the educational process and creating favorable conditions for the learning and development of pupils. This implies taking into account the individual characteristics and needs of each child, as well as adjusting educational programs and methods in accordance with their level of development. In this way, we will be able to improve the quality of preschool education, providing equal opportunities and conditions for realizing the potential of all children.

Background. Preschool age is a period of great importance for psychological development and preparation for school. One of the activities that must be formed in preschool age is visual activity, which is of great importance for the overall development of a preschooler. Involving children in visual activity is a step necessary for forming a solid neuropsychological foundation that will determine their success not only at school, but also in life in general.

Objective. The purpose of this study was to apply a program for gradual formation of drawing skills and determine its impact on development in preschool age.

Sample. This study involved 9 preschool children - third-grade students of a preschool institution. A qualitative assessment of visual activity was applied to all participants before and after inclusion in the experimental program.

Methods. To achieve this goal, an intervention program was implemented, which consists in gradually teaching drawing to children in their third year of preschool attendance (Solovieva, Quintanar, 2016). All children were given the same qualitative assessment tool for the development of drawing skills before and after the application of the program (Solovieva, Quintanar, 2016).

Results. The data obtained allow us to state an improvement in the results of the final assessment, which revealed qualitative and quantitative changes.

Conclusions. It was shown that the program for the gradual formation of drawing skills had a positive effect on the acquisition of visual activity.

Relevance of the article. Preschoolers are active users of modern digital devices, and therefore their media activity is increasingly becoming the subject of close attention. Scientists disagree on whether gadgets positively or negatively effect on the development of a child’s psyche, and what types of media activity have a positive effect on the success of preschoolers.

The aim of the study: to identify differences in the level of development of mental abilities of senior preschoolers in two groups: those using digital devices mainly for watching cartoons and videos, and those using digital devices mainly for video games and applications.

Description of the research progress. The study involved 267 senior preschool children and their parents. Parents filled out a questionnaire (Bortsova, Nekrasov, 2020) aimed at studying the child’s predominant way of using digital devices and screen time indicators. Children aged 5–7 years were divided into two groups: those who predominantly watch videos and cartoons (passive screen time), and those who prefer video games and applications (active screen time). The level of development of children’s mental abilities was studied using a battery of techniques created under the guidance of L.A. Venger. According to the level of imagination development, the children were divided into three groups based on the results of the “Complete the Drawing” technique (Dyachenko, 2007). The results of the development of intellectual and creative abilities of two groups of children were compared using the Student’s t-test and one-factor analysis of variance.

Research results. Children using digital devices primarily for video games and applications had a higher level of mental development compared to the group of children using digital devices primarily for watching cartoons and videos. Children with low levels of nonverbal imagination spent more time in front of digital device screens than children with medium and high levels.

Conclusions. Modern computer games and applications have the potential to develop the intellectual abilities of older preschoolers. At the same time, interaction with digital devices negatively affects the development of imagination.

The relevance of the subject of the article. Recently, the question of the relationship between creative development and artistic and aesthetic education has become relevant. Although the issues of the artistic and aesthetic development of preschool children were elaborated in the Soviet period, researchers continue to talk about a decrease in the creative activity of modern children. The article offers one of the ways to develop children’s creativity, based on the interaction of the family and the kindergarten.

Description of the research progress. The concepts of interaction between a child and a significant adult, the unity of communication and activity, and the provisions of the dialogical approach on the equal mutual influence of the subjects of dialogue were combined at the theoretical level. These provisions formed the basis of a predictive model of pedagogical support for child-adult interaction in the process of artistic creativity, constructed by the author. It made possible to identify its components and stages of the content block.

Research results. As a result of the study, a predictive model of pedagogical support for child-adult interaction in the process of artistic creation was designed.

Conclusion. The development of creative activity in interaction with the parent will be most effective in preschool childhood. Motivation for joint activities with the parent is extremely important for the child, especially when the child receives a positive experience of creativity, and the senior preschool age is sensitive for the formation of an attitude towards creativity and towards oneself as a creative person. To smooth and harmonize child-adult interaction in creative activity, it is reasonable to use pedagogical support for child-adult interaction.

The relevance of research. The changes taking place in society and culture affect the transformation of such a socio-cultural phenomenon as childhood. Obtaining current knowledge about childhood makes it possible to predict the features of the future society, the adult population of which will consist of modern children. Obtaining data on the similarities and differences of ideas about childhood in children and adults can allow us to build effective educational work with parents. This will help adults better understand children, change the educational and the pedagogical process in accordance with the needs, values, and problems of modern preschoolers. The article presents the results of a study of the peculiarities of ideas about childhood as a phenomenon in older preschool children and parents of older preschoolers and designing on this basis of an educational program for parents.

Organization of the study. The aim of the study was to develop methods and conduct a comparative analysis of children’s and parents’ ideas about childhood and to develop a program of educational activities taking into account the identified features. Diagnostic research tools included modifications of "soft" methods (S.N. Mayorova-Shcheglova): the sociographic method (drawing on a given topic "Children and their childhood", analysis of the depicted event) the collision method (analysis of the verbally presented situation) and the comic book method (inventing the child's replicas of the hero in the presented situations). In addition, an auxiliary method was used – a conversation – for the interpretation of children's drawings and a modified projective technique "Ladder".

Research results. As a result of the study, comparative data were obtained on the specifics of ideas of different generations about the phenomenon of childhood, the peculiarities of the understanding of childhood by modern children and modern parents were identified, on this basis a program of educational activities for parents was developed and tested. The program of educational activities: is focused on the development of parental competence as an integrative ability to solve the problems of development and upbringing of children, which involves the implementation of comprehensive educational work, including stimulating motivation, position formation, enrichment of ideas and the formation of practical skills; involves the organization of a system of individual support of parents, a variety of forms of work, the development of parental reflection, stimulating independence and awareness through keeping a personal diary; practice-oriented, illustrated with a large number of examples and cases from real practice; involves updating the existing experience of parents, helps everyone see points of their own growth.

Conclusions. The program of educational activities was designed on the basis of the data obtained on the specific ideas about the phenomenon of childhood of older preschoolers and parents and is focused on the problems of raising a child in a family that are relevant for modern parents and children.

Justification of the study. The relevance of the study is justified by the sensitivity of children 5-6 years old to develop an understanding of emotions. Therefore, many programs have been developed for the formation of voluntary control emotions based on the understanding of emotions. However, such programs use multidirectional means of developing an understanding of emotions. This suggests the incompleteness of using the potential of the child's understanding of emotions for the formation of voluntary control emotions in these programs.

The aim of the study. The aim is a theoretical analysis of programs that develop a child's understanding of emotions.

Methods. The method was a comparative analysis. The subject of the analysis was the objectives and content of the programs. The analysis of the objectives was carried out with respect to their functions for the formation of voluntary control emotions. The analysis of the content was carried out from the perspective of the development of the motivational component and from the perspective of the development of voluntary behavior.

Sample. Emotion understanding training programs were selected for the study. These programs are presented in peer-reviewed publications or comply with the Federal State Educational Standard. In total, 12 programs were analyzed of which 6 were partial and 6 were complex.

Results. The objectives, means, and motivational components of the analyzed programs reflect the value orientations of the program. There are value orientations aimed at developing the child's understanding of his own emotions or at developing an understanding of the emotions of others. Both presented value orientations are necessary for the formation of voluntary control emotions. The topic of understanding emotions has a wide potential for the formation of a child’s desire for voluntary control emotions through the development of non-situational personal communication. The main tools of mastering voluntary control emotions are behavioral strategies and rules of behavior.  Behavioral strategies as a means of the formation of voluntary emotion control are characterized by utilitarianism. The rules of behavior are characterized by a focus on awareness of the holistic situation. Recommendations for the formation of voluntary control emotions by developing an understanding of emotions were presented.

The relevance of the article is determined by the attention to the role of reading by the younger generation from the state, the importance of reading in the transmission of culture from generation to generation. The formation of the reading competence of a preschool child is predetermined by the tasks of developing interest in reading in the Federal Educational Program of Preschool Education; it is the result of the children's reading infrastructure created in a preschool educational organization and families. The reading competence of a child at different levels of education has been actively studied. The structure of a preschool child's reading competence, the features of its manifestation remain practically unstudied, while its formation begins precisely in preschool age.

The aim of the article is to present the results of an empirical study of the features of reading competence of preschool children in the context of the humanitarian research methodology, to characterize the phenomenon of reading competence of older preschoolers based of its working model.

Description of the research progress. At the preliminary stage of the study, the infrastructure of children's reading was created in groups of older preschool children in accordance with the provisions presented in our previous work. At the initial stage of the study, based on theoretical analysis, a working model of the reading competence of preschool children was created. A methodology was developed to study the reading competence of older preschoolers, which used participant observation and playful experimental situations. The study of reading competence was carried out in groups of children aged 5 to 6,5 years; 52 children and 4 teachers took part in the experiment. During the study, the phenomenon of reading competence of older preschool children was studied and its manifestations were recorded (based on the study of reading activity as reading-listening).

The features of the reader's competence were interpreted from the perspective of the humanitarian research methodology as a phenomenon with a number of characteristics. The description is built around the search for answers to the questions: what are the features of the manifestation of motivation for reading and listening in older preschoolers; do preschoolers have a primary orientation in the world of books, etc. When interpreting the results of the study, the manifestations of children recorded during observation and experimental situations were analyzed on the basis of the developed indicators of the manifestation of reading competence.

Conclusions. In older preschool age, internal motivation for reading is recorded, which is determined by the attitude of adults to this activity and the creation of a reading environment in groups. Older preschool children have a primary orientation in the world of books, there are preferences in choosing the content of books and favorite authors. Preferences in choosing the content of books are associated with a passion for a certain topic; favorite authors appear based on interest in 2–3 books of a particular writer. In reading-communication conditions, children freely express emotional and evaluative judgments about what they are reading or read, ask questions about what they do not understand, evaluate the actions of characters and talk about their reasons, try to formulate conclusions “for life” – about how to act, about relationships between people. The naive-realistic interpretation of the meaning of the book prevails among children, the transition to understanding the internal meanings is planned. The emergence of a new type of children's activity – reader communication is recorded.

The relevance of the article. Relevance. In today’s rapidly developing world, where sustainability and environmental awareness have become major global issues, special attention should be paid to early childhood education and the promotion of sustainable values. One of the key tools in this process is high-quality children’s media content.

Research objectives. The article examines the importance of high-quality content in children’s media to promote sustainable values and improve early childhood development. The necessity of creating high-quality content in the media for young children is discussed, high-quality content is determined and evaluated, and how it can raise awareness and cause changes in social behavior is investigated.

Research progress. The article takes a case study approach and analyzes Kozalak Preschool, an animated series created by the author of the article that models sustainable practices and encourages children to connect with nature. The series, created as part of the Increasing Quality of and Access to Early Childhood Education Services Project (ECE) in Turkey and serves as an example of how quality content can promote sustainable behavior and support early childhood development.

Conclusions. High-quality content serves as a powerful tool for promoting sustainable development and shaping a more optimistic future. Through the integration of educational elements, positive role modeling, socio-emotional learning and an emphasis on environmental awareness, children’s media can help young minds become catalysts for change. By cultivating an understanding of sustainable development and strengthening commitment to environmental protection, high-quality content in children’s media can have a long-term impact on their development and inspire them to become active defenders of our planet.

The reason of the research problem. The authors present the basics of designing educational programs in preschool educational organizations, taking into account the actualization of the content and orientation of educational activities in accordance with the Federal Educational Program of Preschool Education, including the Federal Working Program of Education. The article substantiates the need to update the preschool education programs in order to rethink traditional values by teachers as key guidelines for educational work.

Tasks and methods of research. Special attention is paid to the scientific substantiation of the place and role of education in modern education, the design of program documents based on the value orientations of educational activities. On the basis of a comparative analysis, the terms are disclosed and the foundations of education are described – "way of life", "educational environment", "communities". Based on the analysis of the documents of the preschool educational institution and the products of educational activities, examples of the description of the way of preschool educational organization are given. Options for modeling and designing educational activities in the context of social and pedagogical partnership between an educational organization and a family are presented.

Data and results of the study. The article reveals the purpose, meaning and general philosophy of the educational organization, its mission, principles of life and upbringing in kindergarten, the image of the kindergarten, its features, symbols, image. Practical examples are presented of describing the way of life and communities through the presentation of program data that reveal the relationship between children and educating adults (parents, teachers, etc.), which is reflected in the rules, traditions and rituals, norms of etiquette in preschool. Emphasis is placed on the presentation of the developing subject-spatial environment, reflecting the image and values of the ECСE. Working data is presented on the description of the socio-cultural context that determines the essence and specifics of the educational environment. A novel of scientific and methodological support for the implementation of the Federal Working Program of Education - a practical guide to " To the Educator about education " is given.

Conclusion. The presented model of the organization of educational activity in a modern kindergarten reveals interrelated components: values as the purpose and essence of education; stages of educational work, meaningful formats of interaction of participants in educational relations. The practical guide "To the Educator about education" proposed by the authors focuses on the implementation of a pedagogical model that will help the leaders and educators of preschool educational institutions competently organize educational work aimed at introducing children to the values of Russian society in accordance with the Federal Educational Standard of Preschool Education.

The relevance of research. The article broadly discusses the issue of education of parents (legal representatives) of children of early and preschool age. The problem of parental education has been relevant for more than a century. During this period, it has been transformed from a simple transmission of information and the elimination of parental illiteracy in matters of health, development, and upbringing of children to an activity that is one of the measures of state support for parents, a way to form a generation of conscious and competent parents.

Organization of the study. The purpose of the study was to develop the content side of the education of parents (legal representatives) of children attending preschool educational organizations. The authors of the article propose to trace the dynamics of society’s approaches to educating parents, reveal the key features of the phenomenon of modern parenthood. Modern parents, living in the age of wide access to information, continue to experience difficulties in family education. However, their needs are no longer connected with information, but with help in a critical analysis of information, selection of the one that will help their educational practice, formation competent and effective parenting skills.

Research results. The implementation of the tasks of psychological and pedagogical support and assistance in the development of competent parenthood is facilitated by the educational activities of teachers of preschool educational organizations. The article contains a brief description of the developed Education Program for parents (legal representatives) of preschool children attending preschool educational organizations. The program was developed by the Laboratory of Preschool Education of the Federal State Budgetary Scientific Institution Institute of Developmental Physiology of the Russian Academy of Education by order of the Ministry of Education of the Russian Federation as part of the development of state support measures in terms of the preparation and implementation of educational programs for parents of children attending preschool educational organizations (in pursuance of paragraph 3 of the list of instructions of the President of the Russian Federation dated June 14, 2022 No. Pr-1049GS following the meeting of the Presidium of the State Council of the Russian Federation on May 25, 2022).

Conclusions. The Education Program for parents (legal representatives) of preschool children attending preschool educational organizations contains content that can serve as a guide for preschool teachers in educational activities.