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Background. As AI becomes embedded in children’s lives, from entertainment to learning, the role of content is transforming—from passive consumption to active, system-embedded dialogue.

Methods. This article draws from content development experience at Mako Kids and research-led design at KidsAI. It integrates global studies, co-design fieldwork, and expert interviews to analyze how children interpret AI tools and how design influences developmental outcomes.

Results. Findings show that children anthropomorphize AI agents and that system behavior often teaches unintended lessons. Core principles of quality content—including age-appropriateness, holistic thinking, inclusion, safety, play-based learning, and cultural relevance—remain essential in AI-driven environments. Structured prompts, ethical voice design, and scaffolded interactions are key design features in KidsAI’s work, including the development of Olly, KidsAI’s assistant for kids.

Conclusions. Content must now function as ethical infrastructure in sociotechnical systems. Designers must avoid emotional simulation and focus on supporting autonomy, reflection, and cognitive safety. AI should guide—not mimic—human relationships, with clarity and respect.

Background. Today’s common typologies and categories of children’s toys are mainly decided by the manufacturers and retailers of children’s products. Such categorizations are not based on a theoretical understanding of child development and therefore cannot provide information about the opportunities that toys provide for the young.

Objective. This study proposed three criteria for categorizing toys based on the cultural-historical approach: their degree of realism; their degree of anthropomorphism; and their degree of detail. These criteria were chosen as a result of an analysis of theoretical works carried out in the framework of cultural-historical approach.

Design. The proposed criteria were tested through an experiment measuring children’s toy preferences. The participants were 129 children of ages 3-4 years. Experimental data confirmed that most children do prefer realistic and detailed toys rather than those with fewer of these properties. The contribution of socio-demographic factors and the children’s individual developmental indicators to their toy preference was also analyzed.

Results. The study revealed that among various socio-demographic factors, only the child’s gender and the number of siblings in the family acted as significant predictors for the toy preferences. None of child’s developmental characteristics (non-verbal intelligence, executive functions, and emotional understanding) were found to be significant predictors of preference for particular toys.

Conclusions. The assumption that toys can be assessed in terms of their realism and degree of detail found empirical support. The results of this study may be useful in designing further research and in the practical issue of toy selection for children age 3-4 years.

Background. Digital technologies are playing an increasingly important role in various fields, including education. However, despite their widespread use, the specific characteristics of the digital environment and its impact on preschoolers remain insufficiently studied at the theoretical level. It is important to understand the place and role of gadgets in kindergarten settings, how they can enrich a child’s social development situation, and what the adult’s role should be.

Objective. To examine 6-7 year-old children’s perceptions of their ideal personal phone (appearance, functions), and to analyze the relationship between these perceptions and actual phone use in groups with fundamentally different pedagogical approaches to gadgets.

Sample. The study involved 47 children aged 6-7 (25 girls and 22 boys) fr om 9 preschool groups across 3 educational institutions. Educators in these groups had different approaches to using digital devices.

Methods. The research was conducted using the mosaic approach, where children participated as co-researchers. Primary methods included drawing with commentary and interviews. For quantitative analysis, the non-parametric Mann-Whitney U-test was applied.

Results. Qualitative analysis of children’s responses and interpreted drawings revealed that smartphones are significant objects for preschoolers, children are aware of its possible and real applications. Children demonstrated awareness of real-world applications, primarily planning to use phones for entertainment/games and communication, less for information-seeking. In groups where teachers didn’t use phones, children focused more on appearance (cases, phone-as-pet designs with ears/tails), while in gadget-positive groups, they emphasized more diverse functions, including child-task-oriented imaginary features. Gender differences were minimal, though girls more frequently mentioned calling and service/purchasing apps, while boys emphasized gaming.

Conclusions. Gadgets are relevant to preschoolers, with children’s phone-use conceptions ranging from predominantly reproductive (e.g., pretend phone play) to rare productive uses (e.g., creating self/friend videos) and institutional integration. The adult’s role is crucial: in groups wh ere educators actively used gadgets as cultural tools, children’s drawings showed greater app diversity and productive applications for situational problem-solving (e.g., information searches).

Relevance. Observing the modern processes taking place in the educational society, it is impossible not to note the marked generation gap and, as a result, the depreciation of cultural ideals and values among young people and the younger generation. The article presents the experience of testing the pedagogical technology “Artifact”, based on the key ideas of the cultural and historical approach and designed to make cultural artifacts the semantic and value core of the educational process of a preschool educational organization.

Progress of the study. The study involved 147 preschoolers aged 4 to 7 years attending preschool educational organizations in Moscow and the Voronezh Region. The study was supposed to design a complex of psychological and pedagogical conditions for the development of a cultural sample by a child through the acquaintance of preschoolers with a cultural artifact, the restoration of cultural meanings and contexts, and to obtain products of children’s creativity (children’s artifacts) created on its basis.

The results of the study. In each age group participating in the study, the original cultural artifacts were identified and based on them, various children’s artifacts with partial or complete reproduction of mastered cultural samples were obtained using the Artifact technology.

Conclusions. A cultural artifact, as an entry point into culture under specially designed psychological and pedagogical conditions, is an object of cognition appropriate to preschool childhood and a source of a cultural sample offered to a child for development in the zone of proximal development. Being a part or the basis of a children’s creative product (children’s artifact), a cultural sample becomes a particle of the culture of the future and an important condition for the formation of a conscious and value-based attitude of the younger generation to cultural heritage. Thus, the Artifact technology has been successfully tested in the conditions of real pedagogical processes in kindergartens and can be recommended for solving problems related to the implementation of a value-oriented component of educational programs and the assignment of traditional Russian values by preschoolers.

Creative imagination is studied at the materialized, perceptual and verbal levels in school-age children. Fifty children from a private school in Puebla, Mexico participated. An evaluation protocol was applied in a collaborative and interactive way under the concept of the zone of proximal development that involves the participation of the evaluator and the use of various types of support: dialogic conversation, repetition of instruction and orientation questions. The results reveal that children access materialized and perceptual action tasks more easily than verbal ones. These results are discussed in terms of the possible implications of the development of creative imagination for school age.