It’s not been long since major children’s activities were playing, drawing, modeling and listening to stories. Cartoons were, of course, a part of children’s lives, however the average time spent watching them was 3–5 hours a week, which constitutes about 5% of a free time or the recommended by the World Health Organization 30 minutes a day for preschoolers. Watching cartoons was an anticipated activity, an important event.
The questions raised in this article are what modern American and Japanese cartoons give the children? What children are paying attention to, who are their heroes? The answers are obtained through viewing modern cartoons from the standpoint of their psychological influence on a child’s development. Results of studies and observations of preschool children have shown that watching cartoons is a “thing in itself” – watching for the sake of watching. The seen and the heard don’t instigate emotional interpretation and, ultimately, interiorization – acquirement of the cultural experience.

