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The article presents an attempt to identify the main characteristics of children’s information environment and show their influence on the psychology of modern children. In the analysis of modern market of toys, books and movies, the author states some of the paradoxes of modern socio-cultural situation. One of them is the fact that the majority of information products for children are not designed for the age peculiarities of its destination. Other paradox is that increased demands on cognitive development of children combined with overly caring attitude to their physical security and autonomy. The desire to make the life of their children easier, to protect them from any risk, effort and hardship is the dominant trend of modern education. As a result, children are setting on consumption, which is amplified by the expansion of modern media and video production for children. In the second part of the article discusses the problems of modern children due to the characteristics of children’s subculture. Among them, the underdevelopment of the motive sphere, disorders of speech development, lack of imagination, communication difficulties, lack of autonomy and self-organization. The author concludes that modern children’s subculture inhibits the development of personality of the child and leads to deficiency of motivation.