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The article analyzes the conditions and prospects for meeting the requirements of the modern national education system in new forms of communication and cooperation by all participants in the educational process (educational institutions of various types, parents and teachers), which would comply with the main guidelines as approved by the Federal State Educational Standard (FSES) for Preschool Education, and would be carried out in close systematic cooperation between state, educational and social organizations, with the participation of socially oriented business. Using the example of the nation-wide Matryoshka Festival project the author examines the possibility of introducing into the educational system some projects that embrace such second generation FSES principles as assistance and cooperation between children and adults in the process of child development and their interaction with people, culture and the environment, initiation of children to social and cultural norms and traditions of family, society and state, etc. The main goal of the Matryoshka Festival is to involve every participant of the educational process – children, parents and teachers alike – in a single creative and festive event, the matryoshka symbolizing a mother of many children, a close-knit family, the conciliarism and culture of the peoples of Russia. The article analyzes the thematic, ideological and methodological features of the Matryoshka Festival, held in several cities of Russia (Cherepovets, Vologda, Yaroslavl and Vladimir) in 2013-2015 with more than 50 thousand families, 584 educational institutions of primary and secondary education and 1,200 teachers participating in it. The article also evaluates prospects for its development and promotion.