Justification of the study. Increasing the financial literacy of the population is one of the priority areas of the policy of the Russian Federation. The Strategy for Increasing Financial Literacy, approved by the Government of the Russian Federation, singles out work with preschool children as an educational area. At the same time financial literacy is not the only basis for the formation of financially literate and rational behavior. A number of studies put forward the thesis about the need to form the financial culture of the individual as a broader concept that includes knowledge, skills, moral and value aspects. In relation to preschool children, it is necessary to substantiate aspects of financial culture and the factors influencing its formation. Recent research shows the role of family factors and educational institution, but little consideration is given to the influence of the children’s community and the possibilities of the children’s subculture.
Description of the study. The research procedure included a conversation with children aimed at studying financial and economic representations, whether children have piggy banks, play as elements of a children’s subculture associated with the financial culture of preschoolers; solution of economic problems; unfinished stories and case studies aimed at studying value orientations and financial behavior. The study involved 52 children of senior preschool age from various cities of Russia.
Results. The study revealed a connection between the preferred games and the ways of solving financial and economic situations by children, between the presence of piggy banks, the experience of accumulation and the ability to postpone desires, and the difference in making financial decisions.
Conclusion. The data obtained confirm the assumption about the influence of children’s subculture as a factor in the formation of financial culture of older preschool children. Such elements of children’s subculture as piggy banks, play on financial and economic topics are available means of forming and developing financial culture in children.