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Relevance of the article. The topic of digital transformation is extremely relevant today, but its use in relation to young children, that is, from 0 to 8 years old, always raises many questions from those who are responsible for their health and development. Representatives of science adhere to diametrically opposite points of view on this problem. Some believe that technology harms children, others believe that since humanity has received a similar direction in development, despite the negative impact of digital transformation, its use is inevitable and children will have to immerse themselves in the world of technology. To answer the question of what is right and what is not, we have to understand in detail the processes taking place. However, the topic of digital transformation, the adoption of the Digital Transformation of Education program forces us to take urgent measures that are not always justified. Serious research is required to substantiate them.

The purpose of the study is to identify the manifestations of digital transformation in preschool organizations and systematize them, taking into account: the main directions of development of digital technologies that are used in the upbringing and education of small kids; research on children’s behavior, their physical condition, the development of cognitive and non-cognitive abilities depending on digital technologies; changing children’s preferences in the use of digital technologies depending on the digital transformation of society.

Description of the research progress. The research of information technologies has been conducted since 2000 and consisted in constant monitoring of foreign and Russian legislation on this topic, translation of publications, correspondence with authors, clarification of details.

The results of the study. As a result of the research, material was collected from surveys conducted by various foundations and universities on the use of new technologies by children.

Conclusion. At the present stage of development, the range of digital technologies that children use from an early age has greatly expanded. The approaches of the education system and the parent community have not changed. The threats that technology brings with it and that researchers and society have seen and recorded before have changed a lot.

Relevance (context) of the article. Various media products are becoming an integral part of modern childhood, transmitting cultural patterns, moral norms, values and knowledge to the child. A cartoon, as a popular form of art, can have a high developmental potential for children and form their prosocial behavior. Considering how much a modern child watches various media products, it is extremely important to understand how and under what conditions a cartoon can become a means of child development.

The aim of the study. Consideration of the mechanisms of influence of the cartoon on the child, as well as conditions for enhancing the developmental potential of media products. In accordance with the aim, the tasks were set to develop a form of work with children “Children’s Cinema Evening “, as well as to test its effectiveness with the help of a formative experiment.

Description of the research progress. Based on the analysis of research in the field of media influence on a child, we have described the mechanisms of this influence, and also developed principles that allow us to enhance the developing potential of a cartoon. They consist in: matching the content to the age characteristics of the child, demonstrating prosocial behavior by characters on the screen, active participation of an adult in viewing, and consolidating the experience gained in practice through games and exercises. Based on these scientific data, we have developed the aims, objectives, structure and organization of the “Children’s Cinema Evening “, in which the cartoon acts as a means of children’s development. The effectiveness of the Cinema Evening for the formation of prosocial behavior was confirmed by a formative experiment, which was conducted on the basis of the private kindergarten “Interesting Kindergarten” in two stages. The study involved 39 children aged 5-6 years. The experimental group included 20 children aged 5-6 who attended a Children’s Cinema Evening 2 times a month in small groups for six months in the 2019/2020 academic year. The control group included 19 children aged 5-6 years.

Research methods used: “Map of observations on the manifestations of communicative abilities in preschool children” (Shchetinina A.M.), “Unfinished Stories”, “Pictures” (E.O. Smirnova, V.M. Kholmogorova).

Research results. The results of the formative experiment showed that the active participation of an adult in watching a cartoon by children on the basis of the principles we have outlined within the framework of the Children’s Cinema Evening forms prosocial behavior in senior preschool children (development of empathy and goodwill, formation of prosocial attitudes and reduction of aggression in a conflict situation).

Conclusions. “Children’s Cinema Evening” as a modern form of work with children using media technologies, allows you to effectively use the developing potential of a cartoon for the formation of prosocial behavior in senior preschoolers.

After the entry into force of the Federal State Educational Standards in Russia for preschool education, aimed at developing an active, emotionally responsive means of communication and ways of interaction with adults and peers, child educators and experts in preschools are increasingly combining traditional teaching methods and modern information technology. The article is devoted to the information and communication technologies usage in the educational process on the example of creating a multimedia presentation in Microsoft PowerPoint. The article illustrate possibilities of work with different objects, subjecting them to animation. Detailed instructions for creating interactive film “What cat eats “ is provided. Multimedia presentation will allow the teacher to simulate different situations of the world , while developing creative and cognitive abilities of children of preschool age , causing interest to the subject.