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The article deals with dynamic toys – a well-known, but little used category of toys for toddlers and preschool and primary school children. The characteristic features which make these toys stand out from moving and interactive toys are presented on three grounds: the image, the pattern of motion, and the complexity of motion management. The developmental significance of these toys is discussed in detail. The article provides recommendations for how to effectively present the dynamic toys to children. The article gives examples of activities with the toy and how to communicate with a child during the play process, creating conditions for the expansion of the zone of proximal development and revealing the developmental potential of toys as an object of independent child experimentation. As a conclusion the psychological-pedagogical criteria for the selection of a dynamic toy is presented.