Background. Artificial Intelligence (AI) and Machine Learning (ML) technologies are rapidly developing, having a significant impact on various spheres of society and opening up new opportunities for progress in healthcare, education, environmental protection and other areas.
Objective. Analysis of the potential of Artificial Intelligence for use in childhood education and media. The author seeks to identify the benefits and risks associated with the use of these technologies in working with children, as well as to develop recommendations for the effective use of Artificial Intelligence for educational purposes.
Results. The article uses an approach to the study of specific cases, analyzes the “Zoe and Olly” initiative, created by media company Kids AI, aimed at improving children’s literacy in the field of Artificial Intelligence. The program uses interactive storytelling and hands-on exercises to explain basic AI concepts such as machine learning, natural language processing, and computer vision. The characters Zoe and Olly make learning interesting and accessible for children, developing their curiosity and positive attitude towards technology. The project promotes the development of critical thinking in children, allowing them to evaluate information and results generated by AI systems. This is especially important as children grow up in an environment heavily influenced by Artificial Intelligence.
Conclusions. Advances in Artificial Intelligence and Machine Learning have significantly changed childhood education and media. Artificial Intelligence offers inclusive and personalized learning experiences, making education more accessible and interesting.